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Monthly Archives:March 2015

Best Free Tools for creating Social Media images

Social media is all about visuals. Even if you have good content without good visuals, it might just get lost in the pool of content. So you need to bring out the content with help of awesome visuals. But all of us are not design experts and hence cannot optimize their content. Hence, here is my easy to use cheat code of tools which can help you optimize your post content with good images!

#1 Canva

Probably the best free image creation tool out there. It has layouts, fonts, images, etc. ready in a ready template. So you don’t have to do more work, just select, edit & share!

#2 PicMonkey

it’s just like canva, so you can edit, add text, create a collage, etc. The only thing I feel needs an improvement is buffer time for slow network like mine!

#3 Over

I have recently started using it & must say i am in love with it! It’s an app on my android mobile, so I can edit my images on the go and when I need it. As canva & picmonkey are not on mobile yet, for those who need to edit images on the go probably this is the best option out there! It’s not free yet, but the over fonts app is free for now, which is pretty cool too.

#4 PiktoChart

If you are creating infographics, this tools is just right for you. I have used ease.ly earlier which also is useful in creating rich infographics.

#5 QuotesCover

Finally my last pick is quotescover, it’s easy & quick way to create creative content based post. After a few hiccups and struggle, you will finally get the hang of it!

Hope you liked my pick for creating content for social media posts with help of imaging tools. Do let me know if you are using other cool imaging tools which are better then these!

Tips for branding on social media images

I often come across a good quality image on social media, with good content on it but then stop myself from sharing it because there is too much of branding done on the image. Does that happen with you as well? It’s just some brands are doing it right with their content on social media but they kill it while executing with their creatives. Here are my tips on how a brand can optimize their social media images while putting the right amount of branding in it.

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#1 Blend in

Some brands just over power the image with their logos all over. Hence the shareablity of the image decreases, so logos should blend in with the image, not shout out.

Try to be as minimal with branding as possible

#2 Avoid too much of branding

Too much of branding can just kill the content. I’ve seen a single post with 3 different logos, a logo of the company, another one of parent company and the third of the client. I was confused as hell with what they’re trying to put across & whose  product was it actually of!

Avoid too much of logo placing

#3 Share Friendly

Think of this like, what makes you share an image on your profile? When you are doing so you not only think of points which needs to be included on the image but also of the points you don’t like on an image. As for people’s opinions & feedback as this with provide you with a holistic viewpoint.

Should be share friendly but should also keep branding in mind

#4 Watermark

Watermark are best way to do branding without being too much on the face with logos. But I’ve also seen brands with too much of watermarks on their pictures! That too should be avoided only one watermark will do.

Too much of watermark on an image

#5 Different ways to get credit for you image

You do branding on your image so that you get credit for the image & it’s content. Try different ways to brand your image with playing across your logo a bit, or putting credit text on the post followed by the image, etc. Just play around with the content & image in order to minimize the branding effect & see what works.

Can use URL post images

Can use URL post images

#6 Be Graceful

Branding is an art, and it should be done graceful! The more subtle you are with branding on social media the more people like your content. As social media is not about branding but it’s about connecting the brands with people.

Try utilizing from these points on your next post & see if it works or not! DO share your feedback too, I would love to hear!

Instagram Tips for Business

Instagram is a great meduim to humanize your brand presence which defiantly connects with people around you. Here are few tips which can help you experiment your brand on Instagram. Try out these tips on you brand profiles as social is all about experimenting!

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Be active

Being active not only connects with your community but also helps you to be put into the category of actively showing up in the instagram search result. Work around schedule & start using scheduling apps for instagram if you don’t have time!

Share

Social is all about distributing everything the right way. So if you have an instagram account put it across all the mediums & let the world know.

Company behind the scenes

Instagram is an awesome avenue to show the human side of your brand. So explore on that front with pictures of your staff, products, services, charity work, etc.

Humanize

People are looking for the human aspect of the brand on instagram, show them that and connect on an intimate level.

Be local

Geo tagging not only helps to build an authentic appeal but also help to connect with those who are close by and hence helping t build a community within the area.

Utilize videos

Instagram Videos are shot & to the point and are easy to attract people as people generally spend more time on watching them than the normal images.

You need to add your imagination to Instagram marketing as it has it’s own limitations right now but has a loyal and real community potential. Explore these tips & let me know if they were useful! Share your Instagram ideas too!