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Tag Archives: digital marketing

10 Twitter Hacks you need to know!

Many of us struggle with the Twitter to get the optimum results from it and miss out on simple things which can be very useful to achieve the best results. Hence I am delighted to present my simple Twitter hacks which can help you to get the best out of your Twitter profile!

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1.Optimise the BIO

Many of us leave the BIO space blank and unutilized, BIO is the first thing a someone looks at when they hover on your profile, so you need to say the most with the least. Use links, @profiles and Hashtags to get the maximum focus with minimum words.

2.Networking in the right crowd

There is a pool of people out there who have similar interest & tastes, etc. Keep a track of such type of people with tools like Simply Measured, Twtrland, Commun.it, Followerwonk, etc. which can help you to reach out to the right kind of people from your industry.

3.Create twitter lists

Lists helps you to organise yourself on Twitter more. Group profiles with similar tastes, interests, etc together for your future reference so you are eased up from searching some profiles again and again.

4.Tweet the right content daily

The type of content you publish, attracts the type of people you want as your followers, so keep your content relevant to your area of expertise and that too daily. daily tweeting is essential in this Twitter world.

5.Visualize your content

Visuals always add value to the content, they help in getting the attention. Twitter plays .gifs and videos while scrolling down, such type of visuals helps to generate potential engagement with ease. No wonder why vine & dubsmash has gained so much popularity via Twitter.

6.Embed the tweets

Embedding helps to link two different sources, so why not convert blog readers into followers? You can embed tweets easily to your blogs with the embed code available on each tweet.

7.Pin top tweets to profile

It’s good to show off the good stuff you do, so flaunt your top tweets by pinning to the top, that not only showcases your content but also highlights the engagement you generally get with your tweets. Keep changing the pin to top tweet regularly as change is the spice of life!

8.Use Hashtags

What can I say about this now? Hashtags are very important! Add those which are relevant and trending in your industry. Get to know about the source about who uses these hashtags most often with tools like Tubs or mentions. Create your own brand hashtag to connect with your audience easily.

9.Make the most of twitter chats

Get connected to similar kind of profiles easily with Twitter chats and expand your engagement even more.

10. Use Geotags

Geotags helps in connecting people of the same location. If you are a local brand Geo-tagging with help you be connected to your local audience every time the search for you.

Hope these hacks will help you like they helped me! DO let me know what more to add on to this list and connect with each other better.

5 tips to increase Instagram efficiency

With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!

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#1 USE HASHTAGS

Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!

#2 INTERACT

Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.

#3 BE AUTHENTIC

By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!

#4 SHARE & CONNECT

Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.

#5 GEO-TAGGING

Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!

Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!

3 Free Image websites

Visuals pay an important role in social media & so having good images for your social media profile can be heavy on the pocket! So here are 3 free stock images websites which you can look into (besides Flickr) :-

#1 Freeimages

It’s easy & simple. You just need to search, click & download. How simple an it be then this?

#2 RGB Stock

It has an amazing high quality picture database to choose from!

#3 Openphoto

Not that amazing of photo collections but it is simple & easy to find images.

Do you have more in mind?? Do share them below!

Tips for branding on social media images

I often come across a good quality image on social media, with good content on it but then stop myself from sharing it because there is too much of branding done on the image. Does that happen with you as well? It’s just some brands are doing it right with their content on social media but they kill it while executing with their creatives. Here are my tips on how a brand can optimize their social media images while putting the right amount of branding in it.

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#1 Blend in

Some brands just over power the image with their logos all over. Hence the shareablity of the image decreases, so logos should blend in with the image, not shout out.

Try to be as minimal with branding as possible

#2 Avoid too much of branding

Too much of branding can just kill the content. I’ve seen a single post with 3 different logos, a logo of the company, another one of parent company and the third of the client. I was confused as hell with what they’re trying to put across & whose  product was it actually of!

Avoid too much of logo placing

#3 Share Friendly

Think of this like, what makes you share an image on your profile? When you are doing so you not only think of points which needs to be included on the image but also of the points you don’t like on an image. As for people’s opinions & feedback as this with provide you with a holistic viewpoint.

Should be share friendly but should also keep branding in mind

#4 Watermark

Watermark are best way to do branding without being too much on the face with logos. But I’ve also seen brands with too much of watermarks on their pictures! That too should be avoided only one watermark will do.

Too much of watermark on an image

#5 Different ways to get credit for you image

You do branding on your image so that you get credit for the image & it’s content. Try different ways to brand your image with playing across your logo a bit, or putting credit text on the post followed by the image, etc. Just play around with the content & image in order to minimize the branding effect & see what works.

Can use URL post images

Can use URL post images

#6 Be Graceful

Branding is an art, and it should be done graceful! The more subtle you are with branding on social media the more people like your content. As social media is not about branding but it’s about connecting the brands with people.

Try utilizing from these points on your next post & see if it works or not! DO share your feedback too, I would love to hear!

Instagram Tips for Business

Instagram is a great meduim to humanize your brand presence which defiantly connects with people around you. Here are few tips which can help you experiment your brand on Instagram. Try out these tips on you brand profiles as social is all about experimenting!

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Be active

Being active not only connects with your community but also helps you to be put into the category of actively showing up in the instagram search result. Work around schedule & start using scheduling apps for instagram if you don’t have time!

Share

Social is all about distributing everything the right way. So if you have an instagram account put it across all the mediums & let the world know.

Company behind the scenes

Instagram is an awesome avenue to show the human side of your brand. So explore on that front with pictures of your staff, products, services, charity work, etc.

Humanize

People are looking for the human aspect of the brand on instagram, show them that and connect on an intimate level.

Be local

Geo tagging not only helps to build an authentic appeal but also help to connect with those who are close by and hence helping t build a community within the area.

Utilize videos

Instagram Videos are shot & to the point and are easy to attract people as people generally spend more time on watching them than the normal images.

You need to add your imagination to Instagram marketing as it has it’s own limitations right now but has a loyal and real community potential. Explore these tips & let me know if they were useful! Share your Instagram ideas too!

Ideal Frequency of a Social Media Post

Frequency is pretty much a frustrating thing when it comes to social media as many don’t know how much to post. Buffer has done an amazing research on the ideal post daily you require to do in order to achieve the maximum. The main points can be summarized in the inforgraphic below.

Infographic on Ideal Frequency of a Social Media Post

Infographic on Ideal Frequency of a Social Media Post

Did you find it educative? What should be the ideal post frequency according to you? Do share you insights too.

2015 Design Trends for Blogs

Design is the main focus in 2015, so everyone needs to keep themselves well acquainted with the design trends going on in the digital world. Here are few design trends which can guide all the bloggers in 2015 with their visual aesthetic appeal of their blogs!

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#1 Typography

Playing with words is what you should focus on these days. Typography is defiantly something you need to invest in 2015.

#2 Minimalistic

Clean is definitely in .The more clear and clean your blog is the more user friendly and inviting it becomes. Flat designs and icons are major key focus this year.

#3 Expandable Menus

Expandable menus is what I am looking at as they are easier and user friendly and coincide with the entire minimalistic look

#4 Mobilendly

Or mobile friendly was the focus last year and so is has a major growth elements this year too. Content should be in adaptable terms with mobile devices. As major audience is on mobile these days you might skip on them if you pass on mobilendly.

#5 Background

Big background are visually and can fill the minimalistic look of the blog, leading to an elegant look.

All these tips and trends I personally feel should be taken into consideration this year to achieve the most out of this year. Simply put I feel CLEAN IS IN.

DO share your thoughts too & what you think I am missing out on from

LinkedIn checklist for Indian Professionals

LinkedIn is the best professional networking site in India and across the globe. Few facts about LinkedIn India can be stated as it’s user base crosses 24 million, IT and services, financial services, telecom, computer software and pharmaceuticals are the top recruiters and TCS, IBM, Accenture, HP and Infosys are the top companies that members followed! So if you thought LinkedIn is not working in India then probably you need to rethink again!

SO I do suggest as an Indian professional you need to know how to make the most of LinkedIn and so here are few tips for the Indian professionals to make the most of it.

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#1 How to make a Pro – Profile

  • Use a professional profile picture
  • Make your profile public
  • Link your other accounts too, show off your work!
  • Use your professional name
  • Keep description short and concise
  • Make a custom URL

#2 Use Relevant keywords

Keywords help to structure your profile, hence make them as relevant to your profile as you can!

#3 Try Endorsements

Endorse others and ask for their endorsements too, your profile looks more reliable!

#4 LinkedIn Groups

Groups are great option for networking! Start making conversations in LinkedIn groups, make a point, interact, show off your intellect!

#5 Be active

Just by being active you can keep a track of relevant things. Post something or other relevant to your area of work!

#6 Go premium  

By going premium your account visibility just expands with speed of light!

These are just few tips which can help you polish your LinkedIn profile! DO share any other aspect which you think is important and left out from above points!

 

 

 

5 Steps for Designing with Effective Visual Communication

Designing plays an important role in visual communications and with the basics of design in place one can easily achieve this objective. Even though there are many rules in designing, here are 5 of the most important ones according to me in order to create an effective communication with visuals :-

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#1 TYPOGRAPHY 

The fonts should be legit and appropriate and in tune with the communication.

#2 COLOURS

Not more than 5 colours should be used. If there is requirement of more colours, add more colours while playing along with the shades of the colours used.

#3 ICONS 

Use simple and easy to understand icons. Icons which are universally accepted are the best option. As they are used to enhance the appearance not distract from the topic.

#4 ILLUSTRATIONS

They should be in tune with the content and tone. They should be added only to enhance the content.

#5 SIMPLE

Keep it minimal. Don’t get over-boarded with the illustrations, charts, content, etc. Just keep it simple and to the point. The simpler the better to understand and connect.

Various other dimensions also play an important part w.r.t. effective communication like spacing, call to action, etc. Do share what you think also adds to the above list too!

5 steps to get the most out of Twitter Bio

Twitter bio is what describes ‘about you’ in just 160 words! Yeah for many it’s too less of space to write about yourself, so you need to make the most out of it to shine out! Here are my 5 steps to get the most out of twitter bio –

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Merge with the crowd

Twitter is the place you need to find like minded people from all over! Yes you can be witty and funny in your Bio but that will probably eat up the space in your bio instead of showing off your real potential. Connect with people with simple words which describe you and play it safe. So when you are being ordinary you can connect with more people easily.

Be precise and be honest

When you are forwarding your true identity on twitter, people connect instantly. People want to follow you for what you can offer, the more real you are the more interested they become.

Be legit, be you

People want to follow real human beings and when you put forth your identity with your genuine profile picture, your job title, @company where you are working, etc to your bio, that just adds more to your true identity and makes it more legit.

Use #tags , @, links or symbols

These can help those who are searching for profiles like yours connect easily. Use #tags which you generally use, your website link, @ mention the company you are working with currently.

Highlight your achievements

Just showcase what your potential is, what you can offer, #photography #motivator #creative. By doing this you can add a new dimension to your profile.

Your twitter bio is what makes the first impression on your profile. First impression is the last impression so make it Legendary! Do let me know if you have some more pointers to add to this list!

PS for fun – You can also create bio with help of twitter bio generator