• +91-80-49596424
  • depaxi@gmail.com

Tag Archives: digital

5 tips to increase Instagram efficiency

With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!

[slideshare id=53204629&doc=5tipstoincrease-2-150925180516-lva1-app6892]

#1 USE HASHTAGS

Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!

#2 INTERACT

Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.

#3 BE AUTHENTIC

By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!

#4 SHARE & CONNECT

Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.

#5 GEO-TAGGING

Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!

Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!

3 Free Image websites

Visuals pay an important role in social media & so having good images for your social media profile can be heavy on the pocket! So here are 3 free stock images websites which you can look into (besides Flickr) :-

#1 Freeimages

It’s easy & simple. You just need to search, click & download. How simple an it be then this?

#2 RGB Stock

It has an amazing high quality picture database to choose from!

#3 Openphoto

Not that amazing of photo collections but it is simple & easy to find images.

Do you have more in mind?? Do share them below!

Tips for branding on social media images

I often come across a good quality image on social media, with good content on it but then stop myself from sharing it because there is too much of branding done on the image. Does that happen with you as well? It’s just some brands are doing it right with their content on social media but they kill it while executing with their creatives. Here are my tips on how a brand can optimize their social media images while putting the right amount of branding in it.

[slideshare id=45844504&doc=tipsforfanengagement-150315001039-conversion-gate01]

#1 Blend in

Some brands just over power the image with their logos all over. Hence the shareablity of the image decreases, so logos should blend in with the image, not shout out.

Try to be as minimal with branding as possible

#2 Avoid too much of branding

Too much of branding can just kill the content. I’ve seen a single post with 3 different logos, a logo of the company, another one of parent company and the third of the client. I was confused as hell with what they’re trying to put across & whose  product was it actually of!

Avoid too much of logo placing

#3 Share Friendly

Think of this like, what makes you share an image on your profile? When you are doing so you not only think of points which needs to be included on the image but also of the points you don’t like on an image. As for people’s opinions & feedback as this with provide you with a holistic viewpoint.

Should be share friendly but should also keep branding in mind

#4 Watermark

Watermark are best way to do branding without being too much on the face with logos. But I’ve also seen brands with too much of watermarks on their pictures! That too should be avoided only one watermark will do.

Too much of watermark on an image

#5 Different ways to get credit for you image

You do branding on your image so that you get credit for the image & it’s content. Try different ways to brand your image with playing across your logo a bit, or putting credit text on the post followed by the image, etc. Just play around with the content & image in order to minimize the branding effect & see what works.

Can use URL post images

Can use URL post images

#6 Be Graceful

Branding is an art, and it should be done graceful! The more subtle you are with branding on social media the more people like your content. As social media is not about branding but it’s about connecting the brands with people.

Try utilizing from these points on your next post & see if it works or not! DO share your feedback too, I would love to hear!

2015 Design Trends for Blogs

Design is the main focus in 2015, so everyone needs to keep themselves well acquainted with the design trends going on in the digital world. Here are few design trends which can guide all the bloggers in 2015 with their visual aesthetic appeal of their blogs!

[slideshare id=44397705&doc=diner2-150207234720-conversion-gate01]

#1 Typography

Playing with words is what you should focus on these days. Typography is defiantly something you need to invest in 2015.

#2 Minimalistic

Clean is definitely in .The more clear and clean your blog is the more user friendly and inviting it becomes. Flat designs and icons are major key focus this year.

#3 Expandable Menus

Expandable menus is what I am looking at as they are easier and user friendly and coincide with the entire minimalistic look

#4 Mobilendly

Or mobile friendly was the focus last year and so is has a major growth elements this year too. Content should be in adaptable terms with mobile devices. As major audience is on mobile these days you might skip on them if you pass on mobilendly.

#5 Background

Big background are visually and can fill the minimalistic look of the blog, leading to an elegant look.

All these tips and trends I personally feel should be taken into consideration this year to achieve the most out of this year. Simply put I feel CLEAN IS IN.

DO share your thoughts too & what you think I am missing out on from

5 steps to get the most out of Twitter Bio

Twitter bio is what describes ‘about you’ in just 160 words! Yeah for many it’s too less of space to write about yourself, so you need to make the most out of it to shine out! Here are my 5 steps to get the most out of twitter bio –

[slideshare id=43820371&doc=ultimate-150123062449-conversion-gate02]

Merge with the crowd

Twitter is the place you need to find like minded people from all over! Yes you can be witty and funny in your Bio but that will probably eat up the space in your bio instead of showing off your real potential. Connect with people with simple words which describe you and play it safe. So when you are being ordinary you can connect with more people easily.

Be precise and be honest

When you are forwarding your true identity on twitter, people connect instantly. People want to follow you for what you can offer, the more real you are the more interested they become.

Be legit, be you

People want to follow real human beings and when you put forth your identity with your genuine profile picture, your job title, @company where you are working, etc to your bio, that just adds more to your true identity and makes it more legit.

Use #tags , @, links or symbols

These can help those who are searching for profiles like yours connect easily. Use #tags which you generally use, your website link, @ mention the company you are working with currently.

Highlight your achievements

Just showcase what your potential is, what you can offer, #photography #motivator #creative. By doing this you can add a new dimension to your profile.

Your twitter bio is what makes the first impression on your profile. First impression is the last impression so make it Legendary! Do let me know if you have some more pointers to add to this list!

PS for fun – You can also create bio with help of twitter bio generator

How to create a homemade infographic

When it comes to social media, we all know visuals works wonders! It’s never too bad to keep on experimenting with your content once in a while with visuals and infographic is also one of the option to represent your data visually. With infographics you can not only simplify your data in more visual way but also attract readers. But all of us are not designers who can create those kind of designs! So here is my option to create homemade simple infographics to add variety and depth to your content!

[slideshare id=43729265&doc=fresh2-150121014931-conversion-gate01]

#1 Organize your content

Whatever data you have, sort it out, compress it, make it more cleaner and simpler. Divide it into specified sections in rough.

#2 Creates a story

The best thing about Infographics is that they can be understood easily. Like stories are easier way to make people understand something in real life, infographics telling a story or connecting data with help of story will defiantly help the readers to understand and connect with it easily.

#3 Content placement

Infographics are way of communicating numeric data in a visual manner. Hence the topic of what you are going to represent in infographic is very essential. It is the summery and needs to be attractive and interesting. Header should be self explanatory, if not then you can add a sub header to explain the header story. Do add your company logo for branding. In footer you can add references links, your company address, links

#4 Creation tools

There are plenty of creation tools like canva, Picmonkey, ease.ly, photoshop elements ,etc. Try them out to know which one works for you better. I do recommend canva as it is easy to use and has variety of vectors to work with. The end result is also very professional and visually appealing.

#5 Distribution

Distribution is very essential for content to work on social media. Publish the infographic on blog by writing a blog about it, set up an embed code of it and promote it on all social media channels.

Start with small data infographics, and as you keep on creating, you will sure get a hang of it and be an expert!

3 Social Media Tools for Time Keeping

Time Management is one of the most important aspects of social media management.

Time Management can be divided into 3 categories daily task managers, finding the influences and keeping a track of brand mentions. For each category various tools can be used but here I have mentioned few of the popular and effective tools.

Daily Task Managers

#1 Hootsuite – It’s free! Must try if you are not familiar with any social media tools. It’s easy & fun to use for almost all social platforms!

#2 SocialFlow – Same as all the other daily task managers but it’s USP is managing your paid as well as organic content.

#3 SocialSprout – Great option for teams working together with multiple social channels.

Targeting Influencers 

#1 BuzzSumo – Easy tool to match specified keywords to Twitter and blog data to identify influencers

#2 Traackr – It’s paid & costly! But if you have money to spend on it can help you dealing with niche influencers.

#3 GroupHigh – It’s paid but it’s pricing can be customized to your needs. If you are looking for bloggers outreach this is a good option.

#4 LittleBird – Trail version is available currently. It shows an influencer’s other social profiles too.

Mentions Markers

#1 Mention – It’s free! It picks up social as well as blog mentions.

#2 TalkWalker – It’s on similar lines with Google Alerts.

#3 Trackur – It’s paid. It picks up data across almost all social platforms.

[slideshare id=43607649&doc=start-150117015851-conversion-gate02]

Besides not only these tools will increase your efficiency, they will help you in analytics as well. Which tools besides these are you currently using? Have they increased your productivity?

Pinterest Toolkit – Best tools Pinterest Marketing

I recently read an amazing article 10 Pinterest Pros Share Their Best Tips and Tools while searching for tools which can make Pinterest marketing more effective. I was delighted to find some really handy Pinterest tools which might help in the overall Pinterest marketing strategy. All these tools are recommenced by Pinterest and social media  gurus!

I have clubbed few of the tools from the article which I frequently use and also recommend to everyone.

[slideshare id=43405201&doc=pinterest-150111133628-conversion-gate02]

Visuals –

#1 Canva
#2 PicMonkey
#3 Photoshop Elements

Management & Analytics

#TailWind
#Viral Tag
#HootSuite
#Pinterest analytics
#Google Analytics

Social Sharing 

#Viral Woot
#Viral Content Buzz

10 Pinterest Pros Share Their Best Tips and Tools

Do let me know if you use tolls other than these!

Social Checklist 2015 – Your social networking upgrade

Don’t you want to start afresh every year? Get over with previous years’ poor decisions and start everything on a blank page? So why not start everything on the social media from new leaf too?  If you are thinking what I am thinking, then here is my checklist to a new start of 2015 which might come in handy!

Friend list clean incentive

Clean India is so all over my country right now, so I thought why not reconsider my friend list and get rid of those who I barely know? In cases like mine, there are many whom I just add up for the sake of a request and by the time I realized my friend list was overflowing with people like these, I had no idea why I added them in the first place! By getting rid of them you will not only have a clean home feed but also you will keep in touch with those who are actually close to you.

Email unsubscription day

Wow my inbox is so full of mails I don’t even remember why I subscribed to in the first place! It’s just spamming my inbox & I can barely find the important mails from the past! Make time to get rid of those subscriptions this year by unsubscribing them. Also delete the old mails with help of email filtering tools, there are many tools which can help you clean out your old useless mails easily.

Let’s socialize for real

Even though I am a big social media enthusiast, it that does not stop me from living my social life for real, as everyone should enjoy people’s company for real. But I see many of my friends who have good jobs or are studying right now indulge too much in social media which I feel is bad part of social media. When I go out with my friends and they are more interested in tagging themselves or uploading pictures or just chatting online. Lets make an effort to minimize the social life online and enjoy the offline life more this year!

I feel social media is all about getting close to people and if we miss out on that part for real, social media is really not working the way it should be!

Do share your social checklist for 2015 & your thoughts too….

3 step Pinterest Marketing made easy

There are many tricks in order to increase the traffic via Pinterest but in case you are are looking for more repins of your content, you need to make it easy for visitors to take action. Here are my 3 step Pinterest marketing guide which can help you optimize your goals!

[slideshare id=43184789&doc=3steppinterestmadeeasy-150104090042-conversion-gate01]

Providing relevant pin description

Users like me are lazy to write the description, hence it just happens that potential for others who are keen to know about the product is left out because of the bad or incomplete description.  By providing a proper description you can increase the chances of repins and there by your engagement.  Use hashtags which are relevant to the pin too.

Customized boards for products

A customized board will allow you to showcase your product, it’s features and the story behind it via the pin description, further making people interested in the product or services more. You can also showcase your videos with specialty pinterest boards which can further help the users to get organized sorted results. If you are location specific company, you can create and promote a location based board to promote on going events and activities.

Keep an eye on the pinners

Many pinners add their personality to the pins and thus when you keep an eye on how they are using the content like the keywords, the product, etc will sure help you in your market research. These keywords can further be used in product description, on website, etc.

Were these tips useful? Did I miss out on something really important? Do share your thought