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Tag Archives: digital

3 Tips for increasing Gplus engagement

Even though Gplus is not that popular social media platform but it is a very active one. Study shows that those who are plugged into Gplus are frequent users and hence there is a potential market which can be targeted.

So if you are planning to put Gplus into your social media strategy, these 3 tips can come handy while planning it.

[slideshare id=43061241&doc=3tipsforincreasinggplusengagement-141229015950-conversion-gate02]

Visuals

The Gplus layout is more visually driven layout. Hence keep more visually appealing images while you are sharing on Gplus. Make it more eye catching to get more engagement.

Content 

Sharing good content is the key to great engagement on Gplus. Even while sharing other content make it so appealing that those who read it also might like to add their opinion around it. Even while sharing it make the header attractive enough so that people are forced to click it also create sub header which puts an emphasis on the entire post content. You can highlight your header by making it in bold by just putting * after and before your word/statement or italic by putting _ or give a strikeout effect with –

Call to action

Finish the post with a persuasive call to action question, read more or anything which eventually leads to more interaction.

Do you think these tips were handy? Have I missed out on more points? Feel free to share.

3 Points to ponder for social media strategy 2015

It’s that time of the year when you start restructuring your game strategy all over again! The end of an year and beginning of another. Social media has too much to offer this year with things likely to turn towards mobile. 2015 for social media will be defiantly the beginning of tailor made strategy for mobile devices. Here’s my pick of social 2015 forecast :

Mobile video advertisement

Close to 80% of users on  social media are getting connected via mobile device. Hence brands cannot ignore mobile advertisements at all. Video is defiantly going to be a big growth area with people using it more and more over traditional media like print and TV. Hence mobile advertisements have big growth potential in 2015. Defiantly sometime you should keep a budget for while creating your social media plan.

Youtube a key in Social Strategy Mix

Even though Facebook video is getting close to Market leader Youtube, Youtube has a huge potential in 2015. It has evolved as a platform to place TV commercials. The main potentials of youtube are defiantly long structure content , performance targeting and the custom features keeps a very high potential for youtube in year 2015.

Niche Social Growth

There will be chances of more niche growth due to growth of custom native which will defiantly result in more outlays and resource generation time. Social is defiantly going niche in 2015.

There are many more things which can be part of this list but I think the above list will be my top 3. Which other point do you think is left out from the above? How do you think that will effect in 2015?