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Tag Archives: Marketing

LinkedIn checklist for Indian Professionals

LinkedIn is the best professional networking site in India and across the globe. Few facts about LinkedIn India can be stated as it’s user base crosses 24 million, IT and services, financial services, telecom, computer software and pharmaceuticals are the top recruiters and TCS, IBM, Accenture, HP and Infosys are the top companies that members followed! So if you thought LinkedIn is not working in India then probably you need to rethink again!

SO I do suggest as an Indian professional you need to know how to make the most of LinkedIn and so here are few tips for the Indian professionals to make the most of it.

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#1 How to make a Pro – Profile

  • Use a professional profile picture
  • Make your profile public
  • Link your other accounts too, show off your work!
  • Use your professional name
  • Keep description short and concise
  • Make a custom URL

#2 Use Relevant keywords

Keywords help to structure your profile, hence make them as relevant to your profile as you can!

#3 Try Endorsements

Endorse others and ask for their endorsements too, your profile looks more reliable!

#4 LinkedIn Groups

Groups are great option for networking! Start making conversations in LinkedIn groups, make a point, interact, show off your intellect!

#5 Be active

Just by being active you can keep a track of relevant things. Post something or other relevant to your area of work!

#6 Go premium  

By going premium your account visibility just expands with speed of light!

These are just few tips which can help you polish your LinkedIn profile! DO share any other aspect which you think is important and left out from above points!

 

 

 

How to create a homemade infographic

When it comes to social media, we all know visuals works wonders! It’s never too bad to keep on experimenting with your content once in a while with visuals and infographic is also one of the option to represent your data visually. With infographics you can not only simplify your data in more visual way but also attract readers. But all of us are not designers who can create those kind of designs! So here is my option to create homemade simple infographics to add variety and depth to your content!

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#1 Organize your content

Whatever data you have, sort it out, compress it, make it more cleaner and simpler. Divide it into specified sections in rough.

#2 Creates a story

The best thing about Infographics is that they can be understood easily. Like stories are easier way to make people understand something in real life, infographics telling a story or connecting data with help of story will defiantly help the readers to understand and connect with it easily.

#3 Content placement

Infographics are way of communicating numeric data in a visual manner. Hence the topic of what you are going to represent in infographic is very essential. It is the summery and needs to be attractive and interesting. Header should be self explanatory, if not then you can add a sub header to explain the header story. Do add your company logo for branding. In footer you can add references links, your company address, links

#4 Creation tools

There are plenty of creation tools like canva, Picmonkey, ease.ly, photoshop elements ,etc. Try them out to know which one works for you better. I do recommend canva as it is easy to use and has variety of vectors to work with. The end result is also very professional and visually appealing.

#5 Distribution

Distribution is very essential for content to work on social media. Publish the infographic on blog by writing a blog about it, set up an embed code of it and promote it on all social media channels.

Start with small data infographics, and as you keep on creating, you will sure get a hang of it and be an expert!

3 Social Media Tools for Time Keeping

Time Management is one of the most important aspects of social media management.

Time Management can be divided into 3 categories daily task managers, finding the influences and keeping a track of brand mentions. For each category various tools can be used but here I have mentioned few of the popular and effective tools.

Daily Task Managers

#1 Hootsuite – It’s free! Must try if you are not familiar with any social media tools. It’s easy & fun to use for almost all social platforms!

#2 SocialFlow – Same as all the other daily task managers but it’s USP is managing your paid as well as organic content.

#3 SocialSprout – Great option for teams working together with multiple social channels.

Targeting Influencers 

#1 BuzzSumo – Easy tool to match specified keywords to Twitter and blog data to identify influencers

#2 Traackr – It’s paid & costly! But if you have money to spend on it can help you dealing with niche influencers.

#3 GroupHigh – It’s paid but it’s pricing can be customized to your needs. If you are looking for bloggers outreach this is a good option.

#4 LittleBird – Trail version is available currently. It shows an influencer’s other social profiles too.

Mentions Markers

#1 Mention – It’s free! It picks up social as well as blog mentions.

#2 TalkWalker – It’s on similar lines with Google Alerts.

#3 Trackur – It’s paid. It picks up data across almost all social platforms.

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Besides not only these tools will increase your efficiency, they will help you in analytics as well. Which tools besides these are you currently using? Have they increased your productivity?

Pinterest Toolkit – Best tools Pinterest Marketing

I recently read an amazing article 10 Pinterest Pros Share Their Best Tips and Tools while searching for tools which can make Pinterest marketing more effective. I was delighted to find some really handy Pinterest tools which might help in the overall Pinterest marketing strategy. All these tools are recommenced by Pinterest and social media  gurus!

I have clubbed few of the tools from the article which I frequently use and also recommend to everyone.

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Visuals –

#1 Canva
#2 PicMonkey
#3 Photoshop Elements

Management & Analytics

#TailWind
#Viral Tag
#HootSuite
#Pinterest analytics
#Google Analytics

Social Sharing 

#Viral Woot
#Viral Content Buzz

10 Pinterest Pros Share Their Best Tips and Tools

Do let me know if you use tolls other than these!