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Tag Archives: social media

3 Tips for increasing Gplus engagement

Even though Gplus is not that popular social media platform but it is a very active one. Study shows that those who are plugged into Gplus are frequent users and hence there is a potential market which can be targeted.

So if you are planning to put Gplus into your social media strategy, these 3 tips can come handy while planning it.

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Visuals

The Gplus layout is more visually driven layout. Hence keep more visually appealing images while you are sharing on Gplus. Make it more eye catching to get more engagement.

Content 

Sharing good content is the key to great engagement on Gplus. Even while sharing other content make it so appealing that those who read it also might like to add their opinion around it. Even while sharing it make the header attractive enough so that people are forced to click it also create sub header which puts an emphasis on the entire post content. You can highlight your header by making it in bold by just putting * after and before your word/statement or italic by putting _ or give a strikeout effect with –

Call to action

Finish the post with a persuasive call to action question, read more or anything which eventually leads to more interaction.

Do you think these tips were handy? Have I missed out on more points? Feel free to share.

3 Points to ponder for social media strategy 2015

It’s that time of the year when you start restructuring your game strategy all over again! The end of an year and beginning of another. Social media has too much to offer this year with things likely to turn towards mobile. 2015 for social media will be defiantly the beginning of tailor made strategy for mobile devices. Here’s my pick of social 2015 forecast :

Mobile video advertisement

Close to 80% of users on  social media are getting connected via mobile device. Hence brands cannot ignore mobile advertisements at all. Video is defiantly going to be a big growth area with people using it more and more over traditional media like print and TV. Hence mobile advertisements have big growth potential in 2015. Defiantly sometime you should keep a budget for while creating your social media plan.

Youtube a key in Social Strategy Mix

Even though Facebook video is getting close to Market leader Youtube, Youtube has a huge potential in 2015. It has evolved as a platform to place TV commercials. The main potentials of youtube are defiantly long structure content , performance targeting and the custom features keeps a very high potential for youtube in year 2015.

Niche Social Growth

There will be chances of more niche growth due to growth of custom native which will defiantly result in more outlays and resource generation time. Social is defiantly going niche in 2015.

There are many more things which can be part of this list but I think the above list will be my top 3. Which other point do you think is left out from the above? How do you think that will effect in 2015?

5 Bad signs for Social Media Strategy fail

Social media strategy can fall out for any brand if it does not follow few social media regimes in particular. Signs showing when a social media strategy is not into place if triggered in time can save a lot of efforts and money.

Any of the below signs if missed out can lead to bad social media strategy

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1. No regular update

Regular updates are necessary for any social media page. Like real life as the saying goes out of sight out of mind, it also works in social media. You need to constantly talk and broadcast with your audience otherwise they will start forgetting about the brand. If the followers are not provided with what they are supposed to timely, they might just lose the interest and your brand might lose a potential brand advocate.

2. Broadcasting only

Even though social media is one of the medium to publish or promote businesses, it is also the human side of all businesses. Hence when brands just broadcast without purpose and does not talk or listen to the audience, the audience feel left out and the brand fails to connect with them. Advertising too much should be avoided. Broadcasting should be limited according to situation, think of yourself and a brand in this situation, do you like their constant update about the same product again and again? Likewise your audience also doesn’t want over dose of updates.

3. Too many auto posts

Auto posting the same content on all social media platforms might just skip on the chance of connecting to real followers. When you are auto posting, don’t post the same content on all the platforms as content on each platform needs to be tailor fitted according to the content.

4. Not responding to customers fast

Just like you like to be heard when you are making a point to someone in the same way customers too want to be heard and heard well when they are making an effort to comment. Make a point to reply to post as soon as possible as people take notice of the professionalism and urgency the brand portrays while replying to their questions.

5. Not Monitoring

No matter what the social media objective is, keep a track of your activities, quantify them as they are essential to plan your needs further and further expansion.

There are many other signs to detect a bad social media strategy as it does not restrict itself to 5 signs only. Which sign do you think is more essential? What more signs do you think can add on to this list? Share them