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Tag Archives: social media marketing

5 steps to get the most out of Twitter Bio

Twitter bio is what describes ‘about you’ in just 160 words! Yeah for many it’s too less of space to write about yourself, so you need to make the most out of it to shine out! Here are my 5 steps to get the most out of twitter bio –

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Merge with the crowd

Twitter is the place you need to find like minded people from all over! Yes you can be witty and funny in your Bio but that will probably eat up the space in your bio instead of showing off your real potential. Connect with people with simple words which describe you and play it safe. So when you are being ordinary you can connect with more people easily.

Be precise and be honest

When you are forwarding your true identity on twitter, people connect instantly. People want to follow you for what you can offer, the more real you are the more interested they become.

Be legit, be you

People want to follow real human beings and when you put forth your identity with your genuine profile picture, your job title, @company where you are working, etc to your bio, that just adds more to your true identity and makes it more legit.

Use #tags , @, links or symbols

These can help those who are searching for profiles like yours connect easily. Use #tags which you generally use, your website link, @ mention the company you are working with currently.

Highlight your achievements

Just showcase what your potential is, what you can offer, #photography #motivator #creative. By doing this you can add a new dimension to your profile.

Your twitter bio is what makes the first impression on your profile. First impression is the last impression so make it Legendary! Do let me know if you have some more pointers to add to this list!

PS for fun – You can also create bio with help of twitter bio generator

How to create a homemade infographic

When it comes to social media, we all know visuals works wonders! It’s never too bad to keep on experimenting with your content once in a while with visuals and infographic is also one of the option to represent your data visually. With infographics you can not only simplify your data in more visual way but also attract readers. But all of us are not designers who can create those kind of designs! So here is my option to create homemade simple infographics to add variety and depth to your content!

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#1 Organize your content

Whatever data you have, sort it out, compress it, make it more cleaner and simpler. Divide it into specified sections in rough.

#2 Creates a story

The best thing about Infographics is that they can be understood easily. Like stories are easier way to make people understand something in real life, infographics telling a story or connecting data with help of story will defiantly help the readers to understand and connect with it easily.

#3 Content placement

Infographics are way of communicating numeric data in a visual manner. Hence the topic of what you are going to represent in infographic is very essential. It is the summery and needs to be attractive and interesting. Header should be self explanatory, if not then you can add a sub header to explain the header story. Do add your company logo for branding. In footer you can add references links, your company address, links

#4 Creation tools

There are plenty of creation tools like canva, Picmonkey, ease.ly, photoshop elements ,etc. Try them out to know which one works for you better. I do recommend canva as it is easy to use and has variety of vectors to work with. The end result is also very professional and visually appealing.

#5 Distribution

Distribution is very essential for content to work on social media. Publish the infographic on blog by writing a blog about it, set up an embed code of it and promote it on all social media channels.

Start with small data infographics, and as you keep on creating, you will sure get a hang of it and be an expert!

3 Social Media Tools for Time Keeping

Time Management is one of the most important aspects of social media management.

Time Management can be divided into 3 categories daily task managers, finding the influences and keeping a track of brand mentions. For each category various tools can be used but here I have mentioned few of the popular and effective tools.

Daily Task Managers

#1 Hootsuite – It’s free! Must try if you are not familiar with any social media tools. It’s easy & fun to use for almost all social platforms!

#2 SocialFlow – Same as all the other daily task managers but it’s USP is managing your paid as well as organic content.

#3 SocialSprout – Great option for teams working together with multiple social channels.

Targeting Influencers 

#1 BuzzSumo – Easy tool to match specified keywords to Twitter and blog data to identify influencers

#2 Traackr – It’s paid & costly! But if you have money to spend on it can help you dealing with niche influencers.

#3 GroupHigh – It’s paid but it’s pricing can be customized to your needs. If you are looking for bloggers outreach this is a good option.

#4 LittleBird – Trail version is available currently. It shows an influencer’s other social profiles too.

Mentions Markers

#1 Mention – It’s free! It picks up social as well as blog mentions.

#2 TalkWalker – It’s on similar lines with Google Alerts.

#3 Trackur – It’s paid. It picks up data across almost all social platforms.

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Besides not only these tools will increase your efficiency, they will help you in analytics as well. Which tools besides these are you currently using? Have they increased your productivity?

Pinterest Toolkit – Best tools Pinterest Marketing

I recently read an amazing article 10 Pinterest Pros Share Their Best Tips and Tools while searching for tools which can make Pinterest marketing more effective. I was delighted to find some really handy Pinterest tools which might help in the overall Pinterest marketing strategy. All these tools are recommenced by Pinterest and social media  gurus!

I have clubbed few of the tools from the article which I frequently use and also recommend to everyone.

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Visuals –

#1 Canva
#2 PicMonkey
#3 Photoshop Elements

Management & Analytics

#TailWind
#Viral Tag
#HootSuite
#Pinterest analytics
#Google Analytics

Social Sharing 

#Viral Woot
#Viral Content Buzz

10 Pinterest Pros Share Their Best Tips and Tools

Do let me know if you use tolls other than these!

Social Checklist 2015 – Your social networking upgrade

Don’t you want to start afresh every year? Get over with previous years’ poor decisions and start everything on a blank page? So why not start everything on the social media from new leaf too?  If you are thinking what I am thinking, then here is my checklist to a new start of 2015 which might come in handy!

Friend list clean incentive

Clean India is so all over my country right now, so I thought why not reconsider my friend list and get rid of those who I barely know? In cases like mine, there are many whom I just add up for the sake of a request and by the time I realized my friend list was overflowing with people like these, I had no idea why I added them in the first place! By getting rid of them you will not only have a clean home feed but also you will keep in touch with those who are actually close to you.

Email unsubscription day

Wow my inbox is so full of mails I don’t even remember why I subscribed to in the first place! It’s just spamming my inbox & I can barely find the important mails from the past! Make time to get rid of those subscriptions this year by unsubscribing them. Also delete the old mails with help of email filtering tools, there are many tools which can help you clean out your old useless mails easily.

Let’s socialize for real

Even though I am a big social media enthusiast, it that does not stop me from living my social life for real, as everyone should enjoy people’s company for real. But I see many of my friends who have good jobs or are studying right now indulge too much in social media which I feel is bad part of social media. When I go out with my friends and they are more interested in tagging themselves or uploading pictures or just chatting online. Lets make an effort to minimize the social life online and enjoy the offline life more this year!

I feel social media is all about getting close to people and if we miss out on that part for real, social media is really not working the way it should be!

Do share your social checklist for 2015 & your thoughts too….

3 step Pinterest Marketing made easy

There are many tricks in order to increase the traffic via Pinterest but in case you are are looking for more repins of your content, you need to make it easy for visitors to take action. Here are my 3 step Pinterest marketing guide which can help you optimize your goals!

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Providing relevant pin description

Users like me are lazy to write the description, hence it just happens that potential for others who are keen to know about the product is left out because of the bad or incomplete description.  By providing a proper description you can increase the chances of repins and there by your engagement.  Use hashtags which are relevant to the pin too.

Customized boards for products

A customized board will allow you to showcase your product, it’s features and the story behind it via the pin description, further making people interested in the product or services more. You can also showcase your videos with specialty pinterest boards which can further help the users to get organized sorted results. If you are location specific company, you can create and promote a location based board to promote on going events and activities.

Keep an eye on the pinners

Many pinners add their personality to the pins and thus when you keep an eye on how they are using the content like the keywords, the product, etc will sure help you in your market research. These keywords can further be used in product description, on website, etc.

Were these tips useful? Did I miss out on something really important? Do share your thought

3 Tips for increasing Gplus engagement

Even though Gplus is not that popular social media platform but it is a very active one. Study shows that those who are plugged into Gplus are frequent users and hence there is a potential market which can be targeted.

So if you are planning to put Gplus into your social media strategy, these 3 tips can come handy while planning it.

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Visuals

The Gplus layout is more visually driven layout. Hence keep more visually appealing images while you are sharing on Gplus. Make it more eye catching to get more engagement.

Content 

Sharing good content is the key to great engagement on Gplus. Even while sharing other content make it so appealing that those who read it also might like to add their opinion around it. Even while sharing it make the header attractive enough so that people are forced to click it also create sub header which puts an emphasis on the entire post content. You can highlight your header by making it in bold by just putting * after and before your word/statement or italic by putting _ or give a strikeout effect with –

Call to action

Finish the post with a persuasive call to action question, read more or anything which eventually leads to more interaction.

Do you think these tips were handy? Have I missed out on more points? Feel free to share.

3 Points to ponder for social media strategy 2015

It’s that time of the year when you start restructuring your game strategy all over again! The end of an year and beginning of another. Social media has too much to offer this year with things likely to turn towards mobile. 2015 for social media will be defiantly the beginning of tailor made strategy for mobile devices. Here’s my pick of social 2015 forecast :

Mobile video advertisement

Close to 80% of users on  social media are getting connected via mobile device. Hence brands cannot ignore mobile advertisements at all. Video is defiantly going to be a big growth area with people using it more and more over traditional media like print and TV. Hence mobile advertisements have big growth potential in 2015. Defiantly sometime you should keep a budget for while creating your social media plan.

Youtube a key in Social Strategy Mix

Even though Facebook video is getting close to Market leader Youtube, Youtube has a huge potential in 2015. It has evolved as a platform to place TV commercials. The main potentials of youtube are defiantly long structure content , performance targeting and the custom features keeps a very high potential for youtube in year 2015.

Niche Social Growth

There will be chances of more niche growth due to growth of custom native which will defiantly result in more outlays and resource generation time. Social is defiantly going niche in 2015.

There are many more things which can be part of this list but I think the above list will be my top 3. Which other point do you think is left out from the above? How do you think that will effect in 2015?

5 Bad signs for Social Media Strategy fail

Social media strategy can fall out for any brand if it does not follow few social media regimes in particular. Signs showing when a social media strategy is not into place if triggered in time can save a lot of efforts and money.

Any of the below signs if missed out can lead to bad social media strategy

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1. No regular update

Regular updates are necessary for any social media page. Like real life as the saying goes out of sight out of mind, it also works in social media. You need to constantly talk and broadcast with your audience otherwise they will start forgetting about the brand. If the followers are not provided with what they are supposed to timely, they might just lose the interest and your brand might lose a potential brand advocate.

2. Broadcasting only

Even though social media is one of the medium to publish or promote businesses, it is also the human side of all businesses. Hence when brands just broadcast without purpose and does not talk or listen to the audience, the audience feel left out and the brand fails to connect with them. Advertising too much should be avoided. Broadcasting should be limited according to situation, think of yourself and a brand in this situation, do you like their constant update about the same product again and again? Likewise your audience also doesn’t want over dose of updates.

3. Too many auto posts

Auto posting the same content on all social media platforms might just skip on the chance of connecting to real followers. When you are auto posting, don’t post the same content on all the platforms as content on each platform needs to be tailor fitted according to the content.

4. Not responding to customers fast

Just like you like to be heard when you are making a point to someone in the same way customers too want to be heard and heard well when they are making an effort to comment. Make a point to reply to post as soon as possible as people take notice of the professionalism and urgency the brand portrays while replying to their questions.

5. Not Monitoring

No matter what the social media objective is, keep a track of your activities, quantify them as they are essential to plan your needs further and further expansion.

There are many other signs to detect a bad social media strategy as it does not restrict itself to 5 signs only. Which sign do you think is more essential? What more signs do you think can add on to this list? Share them